Behind every website, blog, social media post, ad campaign and dollar spent, there needs to be a cohesive idea that brings it all together. That idea is a blend of your company’s core values and business goals. We take your "idea" and create custom campaigns tailored to meet your goals.

Marketing is the absolute first step in acquiring new clients and customers. Marketing is the front line of your business; it is the act of generating interest with your ideal prospects before starting the selling process. Whether it is digital marketing or more traditional mediums, we have a solution.

Your website is your online brand, virtual storefront and digital image. It sets you apart from the competition and tells your story. Don’t cut corners when customers are on the line!

From simple "online brochure" sites to complicated e-commerce sites, our team can design and build high-quality and affordable custom websites to meet your needs.

We offer flexible design plans tailored to fit every business—and every budget!

We build marketing automation processes that manage marketing funnels and multifunctional campaigns, across multiple channels, automatically.

Let us build a community around your brand…

When it comes to social media, there are three main factors to consider: strategy, quality of content and consistency. Our deployment team works with you to create social media strategies that grow your audience. We can deploy your marketing assets on Facebook, Instagram, LinkedIn, Pinterest, Twitter and Google My Business.

We help companies grow online!

Why does YouTube have 2 billion users monthly? Because people like video!

Video marketing is now one of the most effective tools to have in your marketing toolbox. In a world of cell-phone videos, a high-quality video using pro equipment sets you apart from the competition. Our creative video team is ready to write, shoot, edit and deliver a high-quality piece of content at a price that won’t break the bank. Click HERE for a recent blog on Video.

Let us showcase your brand!

Google recently announced that content is one of the three most important factors in ranking your website higher. It is also the cornerstone of all your marketing efforts, allowing you to engage with your customers and beat out your competitors.

Content includes the writing, images, videos and audio on your blogs, social media posts, podcasts and website. Poorly done content can turn a customer off in seconds. Well done content can drive customers to your door.

Let us tell your story!

Not everyone knows what retargeting is, but most of you have seen it action. Whenever you perform a search and then begin seeing ads for those items or services, you have experienced retargeting. It is what we call the "churn" of constantly being reminded of those products and services from specific advertisers. It consists of well-placed top-of-the-funnel marketing assets, retargeting pixels, landing pages and sometimes email capture campaigns designed to introduce prospects to your products/services and drive to them to you. It is very sophisticated and very effective.

Still one of the most tried-and-true methods of marketing, email marketing delivers your message directly to your customers. It increases customer loyalty and drives buyer conversion though targeted messaging. Our team knows precisely what it takes to make your emails stand out and generate results.

It is an amazing way to keep top of mind in a low-pressure way.

Facebook, Instagram, Pinterest, LinkedIn—the list goes on and on. Where does a small business place its digital ads in today's vast marketing universe? Our team helps you design the right ad, with the right message, and deliver that ad on the right channel for your target market. We have also partnered with a number of premier Saratoga Springs websites, allowing us to place digital ad campaigns more affordably than anyone else.

Branding is not just your logo; it is the attachment of trust, recognition and what your business stands for.

It increases business value, generates new customers, creates trust and supports your advertising and marketing efforts. Effective branding should change how people perceive your company.

Design is what makes every piece of collateral used for marketing, communications and public relations look its best and most representative of your brand. It is the look and feel that is at the forefront of your business.

SEO, or search engine optimization, is paramount for all businesses but especially for those whose potential customers and clients would start their buying process with a Google Search. It is quite possibly one of the most complicated strategies and also one of the most overlooked by business owners. 

SEM, or search engine marketing, is the practice of placing paid advertisements on Google-friendly web pages that are specifically targeted to your target market. With many effective strategies such as in market search ads or responsive display ads, SEM can play a major role in growing your business. We are able to take this one step further with our relationship with Saratoga Publishing to place ads on websites such as Saratoga Today, Simply Saratoga, or Saratoga Bride. 

Inbound marketing is a method of increasing organic traffic to your website and landing pages utilizing well-done, high-quality content. Video assets attached to an effective inbound system gives us video inbound marketing. With recent changes to how Google presents video in organic search, video inbound marketing has leaped to the stage as a must-have marketing strategy. Click HERE to view a recent blog on video inbound marketing. 

Every business has a story to tell, but most business owners don’t have the time or expertise to disseminate that story. It could be a company anniversary, an exciting new product or a big promotion.

We make disseminating that news easy and effective with succinct "Who, What, When, Where and Why" press releases. And the best part? Our team already has relationships with our media partners at the Saratoga TODAY newspaper, The Saratoga Business Report, Simply Saratoga magazine, and Saratoga Bride magazine.

When explaining hosting, we like to use this analogy: Think of your domain as your street address for your website and your web host as your house or apartment. It is where your website actually lives. Well, we have a beautiful home for your website that allows for fast load times, backups, updates and affordable rent. If you are unhappy with where your website is currently living, we would love to discuss how we can move it into its new home. 

In today’s competitive and often confusing media landscape, creating a comprehensive plan can be a daunting and time-consuming task.

What is the best combination of media to achieve your objectives? Let us figure that out while you do what you do best: run a successful business. Our team will source and select optimal media platforms and work directly with them to deliver results for you.

Our planning menu includes: budgeting, planning, negotiating, scheduling, purchasing and creating.